Through my research I've been trying to answer the question - What is the top social media platform for businesses? In other words, if a firm was going to choose one social media application to connect with their customers, what would it be?
I wasn't sure that I was actually going to find an answer. After all, businesses are very diverse - focusing on a variety of products and services, for a multitude of different consumer segments. They come in big and small sizes, have varying company cultures and are at different stages in their use of technology in marketing.
In preliminary searches I found that LinkedIn, Twitter, Blogs and Facebook were the front runners. 88% of marketers in a recent social media study done by Micheal Stelzner say they are now using some form of social media to market their business. Atlhough 72% of these folks have only been using it for a few months or less.
Through further searches I found a number of articles touting Twitter as the most used and best social media platform for businesses big and small. The Stelzner article noted that Twitter is used by 94% of marketers who have been using social media for years. On searchengineguide.com I found an article highlighting Five Reasons Twitter is an Essential Social Marketing Tool. As well, an article on Mashable notes that Twitter is the top social media platform for Fortune 100 companies - 54% of these companies have a Twitter presence.
Some (maybe many) may disagree with this conclusion, but the facts are that Twitter is free, easy to use, and the concept is simple. It can be a quick and easy way to get information out there, and to monitor what is going on. So my vote goes to Twitter as the Top Social Media Platform for businesses.
And if you'd like to find out some really quirky uses for Twitter, check out this article - 13 Odd Ways to Use Twitter.
I wasn't sure that I was actually going to find an answer. After all, businesses are very diverse - focusing on a variety of products and services, for a multitude of different consumer segments. They come in big and small sizes, have varying company cultures and are at different stages in their use of technology in marketing.
In preliminary searches I found that LinkedIn, Twitter, Blogs and Facebook were the front runners. 88% of marketers in a recent social media study done by Micheal Stelzner say they are now using some form of social media to market their business. Atlhough 72% of these folks have only been using it for a few months or less.
Through further searches I found a number of articles touting Twitter as the most used and best social media platform for businesses big and small. The Stelzner article noted that Twitter is used by 94% of marketers who have been using social media for years. On searchengineguide.com I found an article highlighting Five Reasons Twitter is an Essential Social Marketing Tool. As well, an article on Mashable notes that Twitter is the top social media platform for Fortune 100 companies - 54% of these companies have a Twitter presence.
Some (maybe many) may disagree with this conclusion, but the facts are that Twitter is free, easy to use, and the concept is simple. It can be a quick and easy way to get information out there, and to monitor what is going on. So my vote goes to Twitter as the Top Social Media Platform for businesses.
And if you'd like to find out some really quirky uses for Twitter, check out this article - 13 Odd Ways to Use Twitter.
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